Political Piñatas: How Conservatives Use Latinos to Polarize U.S. Society
By Ernesto Castañeda
November 5, 2024
Many are surprised to learn that some Latinos vote Republican. A larger percentage of Latinos voted for Trump in 2020 than in 2016. A similar percentage or even more may vote for Trump in 2024. There are many reasons for this, which are often misunderstood by the wider public. I discuss some of them here.
Latinos represent the largest minority in the U.S. at over 65 million and have gained attention as political parties vie for the so-called “Latino vote” as elections are won by tighter margins. This is particularly the case in swing states with large Latino populations. How best to describe the landscape of Latino voters’ preferences remains a question of regular debate. On the one hand, Latinos are still frequently superficially treated as a relatively uniform voting bloc —even if more “up for grabs” today with polling data suggesting gradual shifts in party affiliation. As such, Latinos are often treated as a demographic that can tip the balance in favor of a party. Nonetheless, polls and pundits necessarily flatten the real views of Latinos. This has always been a diverse group. The birth of the term Hispanic aimed to bring together Mexicans, Puerto Ricans, and Cubans around common causes. Regional differences are key; for example, in the D.C.-metro region, Latinos are diverse and majority Salvadoran; in California and Texas, they are mainly of Mexican and Central American descent; in South Florida, they are a mixture of Cuban, Venezuelan, Colombian, Nicaraguan, among others.
Many recent immigrants from Latin America and the Caribbean come escaping failed states and so-called leftist regimes. Many migrants have been directly affected by inequality in their countries of origin. Democratic erosion throughout Latin America and the Caribbean makes it hard for opposition activists and critics of these regimes. Like Eastern Europeans behind the Iron Curtain and Cubans after Castro’s takeover, many recent immigrants see themselves as forced political exiles escaping from authoritarian states that robbed them of their wealth and freedoms. Therefore, in the U.S. they are more likely to identify with ideals of individual freedom and free enterprise.
Trump has also had a polarizing effect on Latinos. Republicans have sought to exploit a process well-documented by scholars: the creation of social boundaries. Trump’s discourse encourages distinctions between “good immigrants” and “good Latinos” in contrast to undocumented “criminals.” Those immigrants with visas and legal permits, higher education levels and family incomes, lighter skin, or who align better with the U.S. geopolitical preferences tend to be more successful than those who do not have immigration papers. This creates hierarchical differences within Latinos. Many U.S.-born and legal Latino immigrants try hard to distinguish themselves from individuals and groups framed as “illegal” and “criminal” to avoid the stigma assigned to those groups.
These social processes create durable inequalities not only between Latinos and non-Latinos but also among Latinos. In public discourse, Latinos are used as proxies and piñatas to polarize Americans further. In turn, some Latinos internalize feelings of inferiority or superiority and may loudly act upon them, adding to the process of polarization. Some Latinos organize against dehumanizing language and build networks of solidarity among Latinos and with other groups. However, a numerical minority such as the White Nationalists and antisemites Nick Fuentes or Enrique Tario, leader of the Proud Boys, are not passive receivers of stigmatizing attacks but become amplifiers of hate speech in exchange for group membership as part of a sometimes-xenophobic White majority. Some who have seen fellow Latinos excluded, targeted, and stigmatized may try to pass as White by attacking other Latinos, further polarizing the country in the process and weakening democratic institutions and minority rights. For these reasons, studying the effects of polarization on Latinos and the role that Latinos have in social polarization is of national importance.
Latinos can hardly be said to form a cohesive or predictable voting bloc. Latinos do not fit neatly into the racial categories that often orient public political debate, which can lead to simplifications of Latinos’ views. Latinos are relatively less partisan as a group. A Pew Research Center report indicates that less than half of Latinos acknowledge significant differences between political parties, with a large share agreeing that neither party effectively represents their interests. Immigration is motivated by economic success, so access to jobs and better pay are their priority. Most Latinos have papers, so immigration is not an immediate concern for most Latino individuals, but it is a theme full of an emotional load; the immigration struggles of family members are close to their hearts.
An influential narrative regarding political polarization is that the electorate has become increasingly stoked by racial tensions and grievances. In this account, race is an important source of polarization. Latinos’ views are diverse and sometimes distinct from those of other Americans and more often map with those of similar occupations and socio-economic status. The diversity within Latino communities impacts the overall political polarization dynamics in the U.S. Typical analyses of race/ethnicity as a variable in culture war-type political contests do not adequately account for the heterogeneity of Latinos as a group and for the range of variation of their political commitments. National origin, gender, religious affiliation, geographic location, educational attainment, class, media consumption, and generational experience, among others, are impactful factors in identity formation.
Latinos display greater cultural unity than political unity. Latinos are part of their local and larger national political ecosystems. Latinos, despite immigration status, have demonstrated notable unity mobilizing in response to racist anti-immigrant rhetoric from local, state, or national politicians. Research also shows that over time, anti-immigrant policies can contribute to the withdrawal of Latinos from the public sphere. But sometimes there is increased group cohesion among Latinos as a reaction to external group threats such as public hostility toward immigrants and the portrayal in the media of Latinos as likely to be Mexican, undocumented, and lesser than. A stronger identification as Latino resulting from previous political organizing does lead to higher levels of political participation. In other cases, as Latinos become business owners, upper middle class, and part of mainstream U.S. society, they may become more politically conservative and may try to distinguish themselves from newcomers. Other successful Latinos, who are less insecure about their status, mentor and open doors for others, volunteer, and become philanthropists.
Furthermore, some Latino subgroups are more susceptible to misinformation. The choice of media varies by immigration status and age. Older first-generation Latinos often opt for more traditional media sources such as radio and T.V., and more often in Spanish. Younger Latinos, often second- or third-generation, exhibit a wider range of media consumption, mainly in English and social media. These choices create different media echo chambers, differing attitudes about the meaning of “Latino,” and varying political values even within the same family.
Ernesto Castañeda, PhD is Director of the Center for Latin American and Latino Studies and the Immigration Lab and Professor at American University.
This piece is a revised and shortened version of an unfunded research proposal written for the Carnegie Fellows Program on Polarization in November of 2023.
You can republish and reprint this piece in full or in part as long as you credit the author and link to the original when possible.
